Removing The Inefficiencies of Digital Advertising

Woman using mobile smart phone via mobile app. IOT, internet of things conceptual sign, modern tech icons

Digital advertising is a cornerstone of a successful digital marketing strategy. But how you execute the strategy can impact the performance of your campaign and the overall momentum of your business. That’s because not all digital advertising strategies are built the same, and some are much less effective and efficient than others. Thankfully, there are ways to strengthen and automate your advertising efforts to improve their results.

Maneuvering Your Business as Brand Loyalty Disappears

woman examining different brands in a store

In the past few years, some organizations have claimed that brand loyalty has eroded and is disappearing before our eyes. Others have claimed that it’s not gone for good. Though there’s more evidence to support the former, all businesses know that the market and your consumer’s preferences are always bound to change. That’s why it’s important to track certain market indicators, like brand loyalty, and use its current state to your benefit, whether it’s eroded or not.

Why Programmatic Advertising is a Marketing Tactic You Need to Know

Programmatic advertising brings a whole new meaning to data-driven marketing, with the ability to expertly target your audience and automatically buy ads they will see. In fact, ninety-three percent of marketers have seen success with this strategy, making it something you want to know more about. What is programmatic advertising? In broad strokes, programmatic advertising […]

3 Ways Programmatic Advertising is Changing the Game

Programmatic Advertising

Listen to the article: [acf field=”embed_code”] If you have anything to do with the marketing industry you’ve probably been hearing a lot about programmatic advertising and marketing for the past few years. And as technology and tactics improve you’re only going to hear about it even more. But if you’re anything like me when I […]