How to Reach Contractors in 2017

Construction Equipment Consumption Up

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

How to Reach Contractors in 2017

Construction Equipment Consumption Up

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]

Broaden Your Horizons (and Audience) with Outside-the-Box Marketing Ideas

Think Outside of the Box

Is your marketing stuck in a rut? Do you constantly draw from the same bag of tricks, with predictable results? If you’re keen to expand your audience, and possibly find some new customers, it’s high time to try some outside-the-box techniques. Variety is the spice of life, after all. Let’s mix it up! [hr style=”3″ […]

Print Does Have A Place In WOM Marketing

Print and WOM

The future of audience reach is content — Relevant, relatable content that is. Attempts at reaching you as a consumer, marketer, or influencer is relentless and at times, overwhelming, isn’t it? How do you decide what to pay attention to? Many factors come into play at various times but the determining factors are familiarity (brand […]