Advertising Science: The Power of Print
![The Power of Print](https://fusable.com/wp-content/uploads/2023/01/The-Power-of-Print.jpg)
[two_third] Multiple marketing touches close the sale. But are all marketing touches created equal? Not according to Neuroscience. [/two_third] [one_third_last] [/one_third_last] Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products. Neuroscience research uses eye tracking, sensors, and […]
How to Reach Contractors in 2017
![Construction Equipment Consumption Up](https://fusable.com/wp-content/uploads/2023/01/Construction-Equip-Consumption-Up.jpg)
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
How to Reach Contractors in 2017
![Construction Equipment Consumption Up](https://fusable.com/wp-content/uploads/2023/01/Construction-Equip-Consumption-Up.jpg)
When it comes to marketing, how much do you know about contractors? Do you know where and how to reach them with relevant messaging in 2017? We conducted a study to get to the bottom of this vexing question, and got enlightening responses from more than 220 contractors (70.7% of whom identified as upper management) […]
Is print still important to the trucking industry?
![Executive Reading](https://fusable.com/wp-content/uploads/2023/01/ExecReading.jpg)
Often we talk about the importance of targeting your marketing, using cutting-edge platforms and tools, getting social, and keeping up with new trends. So where does good ol’ fashioned print fit into this spectrum? Can you target niche-audiences with print? Can you track print? Does it actually affect your bottom line? We think so. . […]