Reaching Fleets with a Multi-Channel Campaign
There are many options available to today’s marketers. Being able to efficiently and successfully reach your target audience is extremely important. One area that we don’t talk about too often is trucking fleets. We speak frequently about how fleets can reach their audience . . . prospective drivers. There are also entire industries who cater […]
Truck Dealerships Are Stuck in the Stone Age of Marketing
This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a whole has struggled with fluctuating demands and driver numbers making it difficult for carriers to maintain the status quo. As freight demand is once again on the rise, many fleets may need to expand to […]
Why Your Content Marketing is Failing
You’ve finally convinced yourself or your boss that content marketing is where it’s at. But you’re not seeing the results for which you hoped. Why? What went wrong? All the blogs made it seem so simple and easy to generate revenue through content. Why aren’t you experiencing the success you imagined? You can break down […]
Are You Taking Advantage of Everything Facebook Has to Offer?
A company’s online presence and marketing strategies are more important now than ever before. People are spending more and more time online everyday. More specifically here in the United States, people are not only spending more time online in general, they are spending more time using mobile devices to navigate the internet and social media […]
Is Your Biggest Marketing Problem Wasted Money?
Marketing is a tricky and constantly changing industry. Over the years marketers have had to do their best to try and keep up with the cultural and technological shifts. One of the biggest changes to the industry was the introduction of the internet and the subsequent proliferation of social media. The earliest incarnation of the […]
How to Successfully Market to the Coming Generations (Part 2 of 2)
In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. [hr style=”3″ margin=”40px 0px 40px […]
How to Successfully Market to the Coming Generations (Part 1 of 2)
An interesting shift is coming. As each day passes, younger men and women enter the workforce. They think and act differently than any generation that has come before them. When it comes to identifying a generation and who exactly is part of which generation, there is some back and forth and a few different opinions. […]
More Farmers Are Online Than Ever Before. Are You Doing All You Can to Target Them?
We depend on farmers to grow and produce our foods just as much today as we ever have. However, the most recent ag census indicates something strange is happening. From 2007 to 2012 there was a 4% drop in the number of active farmers. In addition to the total number of farmers falling, the average age […]
Top 6 Marketing Resources for Dealers
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
Empower Your Nurturing Abilities with Google Tag Manager
Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! [hr style=”3″ margin=”40px 0px 40px 0px”] What […]
