Search vs. Display: Do You Really Need Both?
You guys keep asking some tough questions. Unfortunately, this is another that doesn’t have an easy answer. The answer, in some cases, is absolutely. In other cases, it’s a definite maybe. Let’s jump right into this. [hr style=”3″ margin=”40px 0px 40px 0px”] What are you trying to accomplish? First of all, you need to answer […]
Construction Dealership 101: Using Geo-Targeting to Improve Search Performance
If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers, and OEMs across the country, but you only need to reach a small percentage of those people. Otherwise you’re wasting money. There are a lot […]
The Basics of Search Marketing: What You Need for Success
By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of Search Engine Marketing, it is a vital component of keeping your business goals on track. To put it simply: The debate of whether to utilize SEM or not is over. It is […]
The Basics of Search Marketing: What You Need for Success
By Mallory Walker Welcome to the incredibly helpful, at your fingertips tool, called search advertising. While some may not see the necessity of Search Engine Marketing, it is a vital component of keeping your business goals on track. To put it simply: The debate of whether to utilize SEM or not is over. It is […]
Google vs. Bing: The Digital Heavyweight Championship
Google is everywhere you look. Every SEO specialist is talking about Google this or Google that. Then there’s paid search and banner advertising, all of which is dominated by Google Adwords. So now that begs the question: why does everyone care so much about Google? There are plenty of other search engines around the web. […]
The Importance of Timely SEM in the Construction Industry
For marketers, timeliness is everything. And it makes all the difference. It’s the difference between giving a purchase offer to a lead who is ready to buy, and giving a purchase offer to a lead who is just shopping around. As a marketer, your goal is to reach the right customer at the right time […]
