Want Owner-Operator Insight? Read this Interview
Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team Run Smart community, and all-around trucking hero, Mr. Joey Slaughter. Joey is the owner of Blue Ridge Transport, LLC, a Ringgold, Va.-based step deck carrier. Since 1992 Joey has operated dry vans, reefers, gasoline tankers, […]
Want Owner-Operator Insight? Read this Interview
Today we are happy to share a quick interview we conducted with owner-operator, veteran, writer, coach of Freightliner’s elite Team Run Smart community, and all-around trucking hero, Mr. Joey Slaughter. Joey is the owner of Blue Ridge Transport, LLC, a Ringgold, Va.-based step deck carrier. Since 1992 Joey has operated dry vans, reefers, gasoline tankers, […]
Can You Reach Owner-Operators with Print?
Owner-operators are a surprising segment of the trucking industry. They have larger purchasing power than many marketers realize, and they can be a lucrative audience for the right company. However, it’s not an easy task to reach these small business owners. Owner-operators range across the trucking industry, carrying a variety of hauls and working for […]
How Can You Reach Owner-Operators on Facebook?
Do you want to know the secret to reaching owner-operators? You know, the one secret that will empower your business to grow sales revenue by double digits? There isn’t one. Well . . . at least not that we know. Owner-operators can be a difficult audience to reach. They’re constantly on the road, and they […]
Marketing to Owner-Operators: Be Mobile Friendly
Here we are again. If you’re reading this post, then I hope you’ve already seen two things. First, take a look at the 23 Stats About Owner-Operators That Empower Your Marketing slideshow if you haven’t already. Second, take a look at the last post in this series. Now that you’re up to speed, let’s look at […]
