Dovetailing Data and Digital
It’s wise to be purpose-driven. It’s great to be goal-driven. When it comes to marketing, sales, or recruiting, it pays to be data-driven. If you’re not using data to steer your overall business approach, you’re putting the cart before the horse. You’re sailing without a rudder. If you want to increase efficiency, boost productivity, and […]
Dovetailing Data and Digital
It’s wise to be purpose-driven. It’s great to be goal-driven. When it comes to marketing, sales, or recruiting, it pays to be data-driven. If you’re not using data to steer your overall business approach, you’re putting the cart before the horse. You’re sailing without a rudder. If you want to increase efficiency, boost productivity, and […]
4 Ways to Get Your Audience to Click
Let me give a little insight into my job. I help craft campaigns and proposals for our sales team. Sometimes this is in collaboration with the client, sometimes not. My motto for crafting campaigns is that every client is unique. I know essentially we are all in business to make money, but the methods we […]
Do your customers trust online advertising?
When we talk about online advertising with clients, there tends to be an immediate association with the pop-up, circa 2003. You of course remember those pesky things. We all closed them as quickly as possible and installed software to block them. Nobody wanted to click on them. If you did, you risked a virus or […]
