Advertising Science: The Power of Print
[two_third] Multiple marketing touches close the sale. But are all marketing touches created equal? Not according to Neuroscience. [/two_third] [one_third_last] [/one_third_last] Over the past fifteen years, neuroscience research methods have helped many companies, including Google, measure actual, rather than just self-reported consumer response to ads or products. Neuroscience research uses eye tracking, sensors, and […]
