The Influence You Did Not Know You Had Over the Buyer’s Journey
Listen to the article: [acf field=”embed_code”] Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. There are too many parts you simply cannot see. How was that person or business introduced to your brand? How many times did […]
Attracting Online Prospects to Your Dealership
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
Subversive SEM Strategies
Alliteration aside (oops I did it again), I want to give you some unknown tactics you may be missing on the search front. And search is important (as if it needed to be said). We reach a lot of audiences here at Randall-Reilly. Trucking fleets, landscapers, truck drivers, diesel mechanics, farmers, equipment dealers, and more. […]
Google Makes Being Mobile-Friendly More Important Than Ever
After more than a year of tests and teasing the world, Google recently announced that they have begun implementing their mobile-first indexing for sites that follow their guidelines for best practices. Ever since mobile Google searches began to overtake desktop searches we’ve known that Google would look to change-up how they approach ranking or indexing […]
Personalization: The Personal Touch Your Marketing Needs
There’s a common mistake we make as marketers. We treat a prospect like a number or a faceless part of the general masses. Our failure to show prospects we identify them as valuable individuals costs us their attention more often than not. Think about it. The number of ads we’re exposed to daily is measured […]
Google Moves to Prioritize Mobile, Again
Those Googlers never stop moving! The Mountain View Giants are it again, shaking up the world of search with a wave of their hands. This time, they have proceeded in their quest to prioritize mobile content in terms of ranking search pages. They have been preaching mobile-friendliness for quite some time, so this shouldn’t come […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The 3 Most Important Elements of a Mobile Marketing Campaign
Mobile technology has become increasingly important in our lives. Actually, you may be reading this article on a mobile device. If not, your phone is probably either in your pocket or lying on your desk. Our phones are always within easy reach. Your target audience is not unique in this regard, they are using mobile […]
Arming Your Sales Reps with Mobile Dynamite
Almost everything marketers do, from branding to direct sales support, is an investment in revenue generating initiatives. It’s one of the reasons why we talk about ROI so frequently and why your boss is probably demanding you establish it. While many will often deny it, sales and marketing go hand in hand. Most B2B marketing […]
