3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
Determine the Most Important Metrics for Your Marketing
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]
Building Multi-Channel, Conversion-Based Campaigns
Multi-channel marketing sounds fancy, but it’s essentially just ‘interaction with prospects through various platforms.’ A nicer way to put that might be ‘sharing your story through multiple, effective mediums.’ This is something we do every day as human beings. We are naturally multi-channel communicators. When we interact, we use body language, gestures, intonations, and facial […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
The Changing Role of Today’s Marketing Department
Hey, have you heard that thing about the world dramatically, irrevocably changing? Something about social media, the massive proliferation of data, profound content consumption pattern changes, an explosion of consumer options, and worldwide connectivity? Just teasing, I know you’re on it. Every day, it seems, marketing departments are having to adjust, pivot, learn about, and […]
Marketing 101: 5 Marketing Metrics You Have to Track
A marketer who is skilled at using data is a force to be reckoned with. Having data on your side – and the capability to use it – will help you make smart decisions, quick corrections, and find opportunities. Unfortunately, most marketers get focused way too much on two metrics: traffic and leads. But this […]
3 Metrics to Help Measure Your Brand Awareness Campaigns
One of the key goals for many marketers is to increase and measure brand awareness for their company. It’s an important function of marketing, but is often considered a fluff or academic exercise by the uninitiated. However, building brand awareness is essential. People are more likely to buy from names they trust and identify with. […]
Are These 2 Marketing Metrics Lying to You?
You need to understand how your campaigns are performing to get your desired win. But judging every campaign’s metrics the same way is a fool’s errand. Here are a couple marketing metrics that might inadvertently be lying to you. [hr style=”3″ margin=”40px 0px 40px 0px”] 1. A High Bounce Rate is Bad. Not necessarily. But […]
4 Reasons Why Your Marketing Generated Leads Are Terrible
This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing has been raging as long as there have been stone tablets advertising a sale on Mastodon fur and sales guys trying to move enough Mastodon-related products to feed their families. But just because this battle […]
