4 of the Best Trucking Aftermarket Sales and Marketing Strategies

two men shaking hands with a long-haul truck in the background

So you’re in the trucking aftermarket, but you’re not Peterbilt. Or any other big brand name OEM. Then you know how hard it can be to compete with them. Customers constantly compare you to them and you find yourself explaining how you are different, or maybe convincing them you’re the same! 

Is Your Sales and Marketing Prepared for the Rise of AI?

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As AI and machine learning continues to develop, its influence and effects continue to spread to almost every major industry, including those in the heavy equipment sector, such as trucking, agriculture, and construction. In fact, AI expenditures in the transportation market specifically are said to reach $3.87 billion by 2026. That’s why it’s important to understand how these technologies might affect the industry you operate in and the best way to shape your sales and marketing strategies around them.

Common Digital Marketing Mistakes and How To Avoid Them

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Digital marketing is one of the most common and effective ways to boost your brand awareness and attract more customers to your business. But whether you’re just starting your marketing efforts or you’ve been doing it for years, it’s possible you might be making some mistakes that could be holding you back. That’s why it’s helpful to understand the most common digital marketing mistakes and the best way to avoid them.

Do You Know The Beneficial Impact of Digital Marketing?

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Digital marketing is a great way to drive business development and growth. Using different marketing strategies, you can improve your digital outreach and engage with your audience more efficiently. But there’s even more that digital marketing can give you, especially when you pair it with other tools and resources, like actionable data and insights.

Should You Still Advertise During an Unusual Economy?

man looking over data and deciding on where to advertise during an unusual economy

Companies are always on the lookout for information on what to do if the economy takes a downturn, and for good reasons. Even for experts, it’s not easy to predict where the economy’s going to be in a few months time. That’s why it’s important to understand the best ways to allocate your budget and how to perform different functions, like advertising, in an unusual economy.

Using SEO To Give Your Marketing an Edge

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The world of content marketing, building brand awareness, and engaging with prospects is complicated enough without adding more complex topics on top of it, like search engine optimization. But that doesn’t mean those other complex topics aren’t important to learn and understand. That’s why we’ve developed this SEO made simple guide.

How To Drive Business Development With Digital Marketing

Someone using a computer to drive their business development with digital marketing

Digital marketing has a lot of moving parts, but each one contributes to a more successful marketing strategy and, in turn, a more successful business. Are you looking to start a digital marketing campaign from scratch? Hoping to find new ways to boost your current one? This article can help you improve your business development with digital marketing examples and a step-by-step guide to get the job done.

7 Ways To Make Your Next Open House the Best Ever

a family looking at a new home through an open house event

For construction dealers, open houses represent a unique marketing opportunity. No other approach competes when it comes to developing good will, meeting face-to-face with customers, and demoing to a large, captive audience – all in one day. 7 Ways To Improve Your Open House Events The following are seven elements to a successful open house […]

7 things you need to know about buyer personas

buyer personas

Michael is a white, middle-aged vice president at a family-owned trucking company with more than 175 trucks in its fleet. His pain points include regulations, labor, technology and economic conditions in the market. Always seeking to improve and grow the company, Michael’s strong sense of market conditions informs the decisions he makes, especially when it […]

5 key elements of content engagement

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Quality content marketing may take a lot of work, but the results are worth the effort. Content marketing involves your marketing team creating and distributing valuable information in order to attract and retain customers. It can take the form of a video, blog post, newsletter and more. Content marketing, on average, generates three times the […]