Marketing Tech Friday: Predictive Campaign Analytics and Uplift Modeling

What are Predictive Analytics and Uplift Modeling?

Last week was our first ever Marketing Tech Friday post. We had a lot of fun researching and writing about tag management. If you’re interested, you can find that post here. Also, don’t forget to let us know what you want to learn about next week! You can tweet us here or find us on […]

Marketing Tech Friday: What is Tag Management?

what is tag management?

Welcome to our inaugural Marketing Tech Friday! The plan is to investigate and research a marketing technology that you’re interested in, but we need your help. We could write about things we’re interested in, and expect that you’re also interested in them. But that’s not going to help us help you. Instead, we want you […]