Do You Really Need an App?

phone app illustration

You’re sitting in your office, staring at a blank Google Doc. For weeks, you and your team have been working to come up with the next big idea. You’ve been looking for the idea that’s going to blow the competition away. There has to be something. Then, like a light being turned on in a […]

Marketing Tech Friday: What is an API?

i love APIs

Over the past few years, technology and marketing have become synonymous. We’ve even seen the rise of marketing technologists and the introduction of programmers into marketing teams. It’s becoming more and more important to have a rudimentary grasp of technology and its role. One of the most common terms that marketers hear about (and have […]

Marketing Tech Friday: Choosing the Right CRM

Choosing a CRM - How to do it?

Are you thinking of getting a Customer Relationship Management platform (CRM for short)? Or maybe you’re just trying to learn a little more about it? Well don’t worry, because today we are looking at CRMs and comparing a few different options. [hr style=”3″ margin=”40px 0px 40px 0px”] What is a CRM?   A CRM is […]

Marketing Tech Friday: Email Marketing Platforms

Email marketing platforms

Email is one of the most important and effective marketing channels available. When used correctly, it can be one of the best ways to build a customer base and, consequently, sales. Email is low cost, relatively easy to use and maintain, and most platforms make it easy to measure and tweak your campaigns to get […]

Marketing Tech Friday: What is Marketing Automation?

content marketing

Here we are again. We’ve come to another Friday, and that means this is your third installment of Marketing Tech Friday. Again, you asked, and we’ve done the research. You responded with marketing automation; so you’ve got it. [hr style=”3″ margin=”40px 0px 40px 0px”] What is Marketing Automation?   Obviously this is not something brand […]