4 Google Analytics metrics you need to know
The final stage in your marketing strategy is not execution: it’s assessment. To make sure your website is drawing in visitors and keeping them there, keep track of these Google Analytics metrics that you need to know. 4 Essential Google Analytics Metrics 1. All Pages (For Top Pages) The all pages report provides essential insights […]
What you need to know about Apple’s Mail Privacy Protection
Digital email marketing just got trickier. While Apple’s Mail Privacy Protection is a great feature for consumers who want more privacy and anonymity amid the era of online tracking — and it’s certainly not the first time — it may be leaving you scrambling to find ways to optimize and maintain your email marketing’s performance […]
5 customer retention metrics you should track
Customer retention is vital to business growth, but how do you know your efforts are working? Analyze these customer retention metrics to discover when it’s time to start making improvements to your strategy. With these equations, you can measure different segments of your audience and gain insight into which products and industries are causing your […]
Are you tracking your marketing metrics?
Would you invest valuable resources into a marketing strategy, piece of content or digital asset if you didn’t know whether the effort would be worthwhile? Analyzing your marketing performance metrics can help you implement the most effective marketing campaigns for your brand and make the best use of your resources. Seventy-one percent of B2B CEOs […]
3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
Determine the Most Important Metrics for Your Marketing
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]
How to Create a Marketing Scorecard
In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]
How to Create a Marketing Scorecard
In a bygone era, marketing gained a reputation for being a bit of a loosey-goosey, less-than-precise pursuit. Divining an accurate ROI from newspaper ads, pump toppers, billboards, radio spots and the like was anybody’s guess. Murky marketing guesstimations have something in common with the dodo bird: They don’t fly anymore. The dodo’s demise on the […]
Marketing 101: 5 Marketing Metrics You Have to Track
A marketer who is skilled at using data is a force to be reckoned with. Having data on your side – and the capability to use it – will help you make smart decisions, quick corrections, and find opportunities. Unfortunately, most marketers get focused way too much on two metrics: traffic and leads. But this […]
