5 Reasons Your Marketing Campaign Failed
We’ve all been there. You had such high hopes for a campaign. For weeks, you built your campaign from scratch. You had a theme, you created content, you built ads, landing pages, workflows, emails, and everything else. And it failed. That’s right. Your campaign crashed and burned. And now you’re in a meeting with your […]
Is Print Dead for Reaching Fleet Executives?
Identifying fleets as your business’s main prospects presents a range of challenges for marketers in the trucking industry. It’s not as simple as saying “I want to reach fleets” and start putting out ads. Fleets range across multiple industries. There are vocational fleets hauling equipment to job sites in the construction industry, over-the-road fleets hauling […]
The Midterm Elections: 5 Ways to Avoid Lame Duck Marketing
If you’re a marketer with a interest in politics, like myself, you probably pay a lot of attention to the political campaigns leading up to elections. You read a lot of news stories about how the different campaigns are run, statistical models, and take note of ads. There are a lot of things you can […]
Top 5 Marketing Fails You Can Learn From
So we all know that marketing campaigns don’t always work out like we want them to. Admittedly, there have been a few times where a few of my coworkers and I have gotten really excited about a campaign only to see it fail miserably. Don’t worry. Everything you do as a marketer is experimentation. You […]
