3 Ways To Build High-Quality Leads

two people sitting at a table discussing high-quality leads

As you develop your advertisements and marketing messaging, your company will generate a lot of leads for your business. But not all leads are built the same. Before your sales team starts using unnecessary time and resources to contact leads that won’t go anywhere, it’s helpful to understand the difference between general leads vs. high-quality leads and how to generate more of the latter.

How data can grow your business during the coronavirus

digital marketing and data

With many businesses hitting the pause button during the coronavirus pandemic, it’s more important than ever to use data to inform your marketing and sales strategies. EDA and RigDig, which provide proprietary data based on your business needs, can help you strategize in a way that will boost sales and grow client relationships.      Why do […]

3 Ways to Stop Wasting Good Leads

stacks and stacks of paper on office desk

The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]

4 Reasons Why Your Marketing Generated Leads Are Terrible

kirk douglas as spartacus

This is one of those subjects that can be pretty touchy for some companies. The battle between sales and marketing has been raging as long as there have been stone tablets advertising a sale on Mastodon fur and sales guys trying to move enough Mastodon-related products to feed their families. But just because this battle […]