4 Ways to Generate More Qualified Leads
Not all leads are created equal. You want to generate qualified leads, which are more likely to convert and have a lower churn rate than unqualified leads that tie up your resources. To learn where to look and how to attract qualified leads, keep reading. What exactly is a qualified lead? A marketing qualified lead […]
The Top 3 Reasons You Need Marketing Automation
Believe it or not, a myriad of checklists, timed reminders, and sticky notes on your monitor is not the most efficient way to make sure your marketing-to-sales funnel flows smoothly. According to HubSpot’s latest Not Another State of Marketing Report, seventy-six percent of companies use marketing automation, and these are the three most sought-after benefits. […]
4 ways to generate leads with newsletters
Newsletters are a key email marketing tactic for your business. They are an avenue to quickly and efficiently build relationships with current customers and generate more leads. In fact, 93% of B2B companies use email marketing to distribute their content to their audience. To leverage your newsletters for lead generation and nurturing, you need to […]
5 lead generation mistakes and how to fix them
You could be hurting your chances of growth by letting too many potential leads slip through the cracks. You’re competing with other companies for the same potential buyers, and you can’t afford to make any mistakes that will cause you to lose out on any future customers. Here are five fixes to common lead generation […]
3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
3 Ways to Stop Wasting Good Leads
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]
The Unsung Heroes of Lead Generation
As marketers, we know the ins and outs of lead generation campaigns. We should. It’s our job to know. So we know what it takes to build them: A targeted audience + A strong and clearly expressed message + High quality creative + Conversion points + Efficient follow-up = An Effective Campaign. There are other […]
10 Common Lead Generation Mistakes
You’ve done it. You’ve built what you deemed “the perfect marketing strategy.” But you’re not getting the results you want. Instead, there are leads leaking through the unseen holes in your lead generation efforts, and you can’t seem to pinpoint the issue. What is keeping your campaigns from being successful? It may help to be […]
How Can You Find the Drivers You Need? A Deep Dive on Driver Data
There’s no denying the driver shortage presents numerous, profound challenges for the trucking industry. There are serious issues with an aging workforce, driver turnover, a limited pool of qualified candidates, and difficulty getting young people behind the wheel. But it’s not all bad news — at least for those who are able and willing to […]
