How Important is a Landing Page?
I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]
Empower Your Nurturing Abilities with Google Tag Manager
Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! [hr style=”3″ margin=”40px 0px 40px 0px”] What […]
Empower Your Nurturing Abilities with Google Tag Manager
Retargeting prospects based on how they interact with your brand has been proven to drive ROI. To retarget effectively, however, you need to segment your website traffic. Google Tag Manager is a powerful tool for segmentation and converting more of your website traffic. Let’s learn more about it! [hr style=”3″ margin=”40px 0px 40px 0px”] What […]
We Are Humans, Not Robots. Thoughts on Optimizing Campaigns
[box] Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a […]
We Are Humans, Not Robots. Thoughts on Optimizing Campaigns
[box] Today we’re thrilled to feature a guest post by our own Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, microsites, and landing pages — reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a […]
5 Easy Tips to Optimize Your Landing Pages
Whether you know it or not, landing pages can be your best friend or your worst enemy. Every ad, every CTA, and every email button leads to a landing page. You can be getting the opens and clicks you need for success, but still fail because your landing page isn’t converting. Never fear. There are […]
5 Easy Tips to Optimize Your Landing Pages
Whether you know it or not, landing pages can be your best friend or your worst enemy. Every ad, every CTA, and every email button leads to a landing page. You can be getting the opens and clicks you need for success, but still fail because your landing page isn’t converting. Never fear. There are […]
7 Tips to Design Successful Landing Pages
A well-designed landing page can be the difference between a prospect becoming a lead . . . or losing interest. [hr style=”3″ margin=”40px 0px 40px 0px”] 1. Get to the point, and do it quick When designing your landing pages, get straight to the point. People came to the page for a reason, make […]
3 Laws for Building Effective Landing Pages
Despite everything you have probably been taught, marketing is as much psychology as it is business. As a marketer, you have to find a way to influence the buying decisions of prospects and funnel them all the way through the sales lifecycle. But did you know you can apply certain psychological principles to improve landing […]
