Measure Your Marketing by the Goal
Listen to the article: [acf field=”embed_code”] There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or KPI (everyone’s favorite acronym to use in a meeting). Now this may seem obvious to some, but to decide which metric indicates performance, […]
Measure Your Marketing by the Goal
Listen to the article: [acf field=”embed_code”] There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or KPI (everyone’s favorite acronym to use in a meeting). Now this may seem obvious to some, but to decide which metric indicates performance, […]
Determine the Most Important Metrics for Your Marketing
It used to be difficult, and in some ways, impossible to pinpoint what led to your success and failures in your marketing. You couldn’t tell what you were doing right or wrong, or whether you were investing your marketing spend in the right areas. Fortunately, that’s changed vastly over the years thanks to the surplus […]
