How to create compelling customer testimonial videos

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Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

3 Things You Need to Know About Impressions

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From high atop Marketing Mountain, impressions once reigned as king. As long as someone looked, then your job as a marketer was done. As has been said in a million blogs before, “The internet changed that.” New metrics have risen to prominence. Rather than being satisfied with impressions, the modern marketer must pay heed to […]