The Tale of the Terrifying Content Campaign

In honor of Halloween, let me tell you one of the most terrifying things I can think of. Today we will discuss the Tale of the Terrifying Content Campaign. One day, a strong-willed Director of Marketing (we will call him Jake) decided it was time to publish a content campaign. He gathered a team together, […]

Top 5 Marketing Fails You Can Learn From

So we all know that marketing campaigns don’t always work out like we want them to. Admittedly, there have been a few times where a few of my coworkers and I have gotten really excited about a campaign only to see it fail miserably. Don’t worry. Everything you do as a marketer is experimentation. You […]

5 Surprising Ways Sherlock Holmes Can Improve Your Marketing


Over 100 years ago, Sir Arthur Conan Doyle was in the heyday of his writing career with the immensely popular Sherlock Holmes serials and novels. These stories of the legendary “consulting detective” captivated audiences then, and continue to play heavily in popular culture. To marketers, Sherlock Holmes presents some practical lessons. [hr style=”3″ margin=”40px 0px […]

5 Ways Marketers Are Really Ninjas

ninja in front of a full moon

Ok, let’s be honest. Marketers are really just less physically active ninjas. While we marketers may not all practice our martial arts skills and train to be assassins and saboteurs every day (I am leaving that door open though), let’s look at exactly how marketers are basically the ninjas of the business world. [hr style=”3″ […]

4 Super Ways Being a Marketer is Really Being an Avenger

Avengers assemble

I guess the secret is out, our marketing department is staffed by a bunch of nerds! I mean, Star Wars, Batman, and now the Avengers? But really, how many marketing lessons can we analyze from comic books and science fiction? The answer is, well, a lot. Go ahead, make your jokes, but Marvel has made […]