Is Print Dead for Reaching Fleet Executives?
Identifying fleets as your business’s main prospects presents a range of challenges for marketers in the trucking industry. It’s not as simple as saying “I want to reach fleets” and start putting out ads. Fleets range across multiple industries. There are vocational fleets hauling equipment to job sites in the construction industry, over-the-road fleets hauling […]
5 Stats About Fleet Executives Marketers Must Know
In the trucking industry, there are few audiences as valuable as fleet executives. They are powerful buyers that most brands can’t afford to ignore. Having a close working relationship with these executives can mean a really good year for your company, whether you’re an OEM, manufacturer, dealership, or distributor. But that doesn’t mean you can […]
CCJ Spring Symposium is Right Around the Corner
It’s time! In just a few weeks the CCJ Spring Symposium will be hosted near Nashville, Tennessee. The Commercial Carrier Journal will be hosting some of the top experts in the trucking industry, top fleet executives, and a few other special guests. All of the attendees will be primed to join together and discuss industry […]
