Better Targeting & Sales Performance on Facebook
The end goal of any e-commerce website is to make sales, right? Well, is your business doing everything it can to make that happen? You may be attracting a lot of visitors to your website, but are those people likely to buy? If so, are you making it easy for them to find exactly what […]
Stop Wasting Offline Data – VIDEO
Whether you know it or not, you have an abundance of data about your customers. It can be a major cog in your marketing machine if you take advantage of it. I’m talking about all the bits and pieces of information you have collected referred to as offline data. So, why aren’t you using it? […]
Digital Marketing Hypertargeting – VIDEO
The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the likes and dislikes of potential customers can help identify the most likely buyers to what you have to offer. Here’s how hypertargeting marketing can take your digital marketing to the next level. [box] Want a […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
How to Create Stand-out Ad Creative (Part 2)
Listen to the article: [acf field=”embed_code”] [box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. [/box] In our last article (How to Create Stand-Out Ad Creative Part 1), we focused on how to set your marketing apart from your competitors’ by using ad […]
How to Create Stand-out Ad Creative (Part 2)
Listen to the article: [acf field=”embed_code”] [box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. [/box] In our last article (How to Create Stand-Out Ad Creative Part 1), we focused on how to set your marketing apart from your competitors’ by using ad […]
How to Create Stand-out Ad Creative (Part 1)
[box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following topic. [/box] In this day and age where the web browsing experience is so heavily saturated with ads, it can be difficult to grab your audience’s attention with your marketing. In other words, your ads […]
Fundamental Truths of Marketing
Listen to the article: [acf field=”embed_code”] Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and communicate with prospective customers. We’ve seen digital marketing evolve from simple banner ads to using tools like Google Search, geo-fencing, Facebook, and an increasing trend of utilizing AI or complex algorithms. With every […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
