Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand

Business woman looking over data for her business on a computer screen

Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.

How To Use Sales Technology To Improve Your Business

Using Technology to Boost Sales

Technology and data is a powerful way for businesses to boost their sales and improve their marketing efforts. From helping you better understand your customers to placing well-targeted ads that bring them right to your website, it’s important to understand exactly how sales technology works and the ways it can benefit your business.

Get to prospects before your competition does during the coronavirus pandemic

prioritizing prospects

Wouldn’t it be a game changer if you could predict when and what equipment your prospects were planning to buy? As the coronavirus (COVID-19) leads some prospects to reevaluate or cut back on their expenses, identifying the best prospects for your company is an important factor in future growth. To experience significant success selling equipment, […]

How to create compelling customer testimonial videos

camera filming

Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

4 Fantastic EDA Features

EDA Logo

We have an impressive team of geniuses, experts, and all-around great folks working behind the scenes on EDA to make it an indispensable hub for business intelligence and data-driven solutions for those who buy, sell, or finance equipment. They’re always developing new capabilities and optimizing existing features that can give your business a huge competitive […]

Using Data to Guide Industry Outlook Predictions

Business Man Hero Image

If you could have one superpower, what would it be? Flying? X-ray vision? Come on that’s weak. How about predicting the future? Now we’re talking. You might not be the next Nostradamus, Professor Xavier, Zoltar (from Big), or even Nate Silver, but you have predictive power at your disposal. Data can give you insight as […]

Everybody Needs Data

Gut Instinct Versus Data

You might’ve heard the song “Everybody Needs Love,” or one of the many musical variations of that obvious assertion. We’re here today with a new tune (more of a blog article, really) that sings the praises of another vital, only slightly less romantic need. It’s called “Everybody Needs Data.” If the Billboard charts have any […]