Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand
Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.
Regaining Insight and Influence on the Buyer’s Journey
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]
Regaining Insight and Influence on the Buyer’s Journey
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]
What can Agriculture and Construction Financing Data Do for Me?
Tracking the financing equipment activity in the construction and agriculture industries is a challenge. Even with the data you need, it is hard to wade through a sea of numbers to find the most useful pieces of information. But the data surrounding equipment financing is an effective and efficient way to help dealers in the […]
4 Ways to Get More Traffic at Your Dealership
For the average equipment dealer, it is imperative to get foot traffic at their dealership. People generally don’t buy large pieces of equipment without driving them first. Here are four ways to get more traffic at your dealership. [hr style=”3″ margin=”40px 0px 40px 0px”] 1. Offer Value First you need to separate yourself from […]
Dominate Your Dealership’s AOR
Mass impressions won’t cut it for the dealer. Your area of responsibility or AOR means marketing efforts have to be relegated to a very specific audience. How can you conduct a regional marketing campaign? It all starts with data Folks are given to impulse buys. However, they tend to be things like leather pants not […]
Turn Construction Equipment Data into Sales
There are some powerful opportunities awaiting those who have access to quality equipment data, and no one has a more complete database of construction equipment than Randall-Reilly’s EDA. Let’s assume for the moment that you have taken advantage of EDA’s unmatched data (cough, cough). How do you use it? Having access to data doesn’t accomplish […]
