3 Ways You Can Improve Email Engagement
Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]
3 ways to create binge-worthy video content
Video marketing is a significant part of many strategies, and for good reason. The average viewer watches 18 hours of online video per week. Creating episodic content, specifically video content, increases your brand recognition while engaging your audience with an interesting, creative video series. To get the most out of your episodic content, you need […]
3 steps to boost your social media engagement during the coronavirus pandemic
People today use online channels to connect with each other more than ever, and social media is one of the best ways to encourage customer engagement, especially with the coronavirus pandemic still affecting many business operations. Because B2B companies that successfully engage with their customers can see a 50% increase in revenue, and 72% of […]
5 essential pieces you can’t miss in your content engagement strategy
You can spend hours creating the perfect piece of content, but well-written articles or interesting videos can only go so far if they are missing key elements needed to engage customers. To get the most out of your content marketing strategy, make sure all of your content is well-executed and engaging with these five elements. […]
7 ways to engage your audience with content
Content marketing is designed to attract and engage prospects that are more independent than ever. B2B customers today go through more than 70% of the buyer’s journey before speaking to a salesperson, but you can engage with them before that point with the right content marketing strategy, which should include different types of content to […]
