3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
3 ways to pivot to virtual during the coronavirus outbreak
“Do what you can, with what you have, where you are.” — Theodore Roosevelt With very little notice due to the outbreak of the coronavirus global pandemic, most businesses are now doing just about everything virtually. Certain tools can ensure your workforce stays connected to each other and clients, making the temporary social isolation less […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
Using Search Ads to Target the Construction Industry
Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting capabilities with search have made it possible to become highly precise with who sees your messaging. [box] Advanced Search Targeting Capabilities: Keyword Targeting – People are targeted based on a created keyword list made up […]
How to Successfully Market to the Coming Generations (Part 2 of 2)
In How to Successfully Market to the Coming Generations (Part 1 of 2) we discussed how social media and native advertising are great ways to appeal to the up and coming millennial and z generations. Today we will cover a few more areas to focus on when targeting younger generations. [hr style=”3″ margin=”40px 0px 40px […]
An Email Marketing Refresher for the New Year
As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]
An Email Marketing Refresher for the New Year
As email marketers, we’re used to dealing with all the moving parts of getting the perfect email sent out. Email content, calls-to-action, landing pages, etc. We’re constantly submerged in the sea of nitty-gritty details that go into creating emails people want to open. This can prevent us from seeing the other side of the email […]
How to Maximize Marketing on a Shoestring Budget
Whether you’re in construction, trucking, or basically any other competitive business milieu, marketing is important. We all know that. Except, of course, for those crotchety, misinformed misanthropes of our world who cling to an outdated view of marketing as some sort of imprecise, ancillary business luxury. Unfortunately, a lot of these people happen to be […]
A Segmentation Celebration!
When it comes to communication, it pays to personalize. Whether your aim is to generate more leads, increase your social media fanbase, get more email subscribers, or hire more drivers, you need to segment your audience. It’s about speaking to individual people instead of just ‘personas,’ or diverse crowds who care about totally different things. […]
Tips for Successful Communication with Drivers
[box] This guest post comes to us courtesy of Alexa Lemzy, a customer service expert and content editor at TextMagic. She covers topics like small business growth, employee communication and customer relationships building. You can follow her on Twitter. By Alexa Lemzy [/box] When it comes to the trucking business, communication is king. It’s a […]
