How to prevent email opt-outs
Email marketing has a 36:1 ROI, but you could be self-sabotaging if your subscribers are constantly opting out. Make sure your prospects and customers stay engaged with these four tips. 1. Send fewer emails Email marketing should be about quality, not quantity. You don’t want to spam your subscribers. It’s unlikely you have enough quality […]
3 types of email newsletters you can use to attract customers
Email newsletters are a popular and powerful marketing tool. In fact: · Email marketing has a 4,200% ROI · Four out of five marketers would rather give up social media marketing than email marketing · Thirty-one percent of B2B marketers say email newsletters are the best way to nurture leads You can get these benefits […]
3 Ways You Can Improve Email Engagement
Email marketing is a truly versatile marketing tactic. You can increase thought leadership with an informative newsletter, boost sales with a drip marketing campaign, and even convert prospects by sending special deals based on what they’ve already expressed interest in. Seventy-seven percent of marketers say they have seen an increase in email engagement over the […]
