Edit Your Way to Marketing Mastery
Today we’re discussing a topic that’s near and dear to my heart — editing. I worked as an editor for about five years at my last job. It was an enlightening, character-building experience. Working as an editor forced me to become a fine-print-reading, attention-to-detail guy. It made me a more curious reader and thorough writer. […]
Steering Clear of PR and Marketing Disasters
Now, perhaps more than ever, it is critical to measure every word you speak. Or type. Or publish. Or else! We’re all just a tweet, email, article, sentence, or social media post away from a PR nightmare. Your company’s reputation — and your job — are at stake with every piece of content you release […]
