Should You Still Advertise During an Unusual Economy?
Companies are always on the lookout for information on what to do if the economy takes a downturn, and for good reasons. Even for experts, it’s not easy to predict where the economy’s going to be in a few months time. That’s why it’s important to understand the best ways to allocate your budget and how to perform different functions, like advertising, in an unusual economy.
Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
Why you should advertise during a downturn, and how to do it right
The economic fallout from the coronavirus pandemic means most nonessential companies are experiencing furloughs and deep cuts throughout their departments. One strategy to save money may be to cut advertising spending while revenue is down. In fact, ad spending dropped 13% during the 2008 recession. But as tempting as it may be, in the long […]
Truck Sales Are Down. What’s Your Plan?
These are tender, turbulent times. Everybody’s nervous. And why shouldn’t we be? We might be staring down the barrel of another recession. Autonomous vehicles are coming, but no one knows exactly when. Everyone’s on edge about the election, the economy, our crumbling infrastructure, and in my case, the Miami Dolphins. WHAT’S THE PLAN THERE GUYS???!!! […]
