Are You Taking Advantage of Everything Facebook Has to Offer?
A company’s online presence and marketing strategies are more important now than ever before. People are spending more and more time online everyday. More specifically here in the United States, people are not only spending more time online in general, they are spending more time using mobile devices to navigate the internet and social media […]
Practical Digital Targeting: Offline-to-Online
In the not so distant past, we used to count on customers making a purchase or filling out a form online in order to stockpile pertinent information about them. Data largely flowed in an online-to-offline direction. We collected information in a passive, reactive manner. But with the proliferation of remarketing tags, social media, robust CRM […]
Practical Digital Targeting: Offline-to-Online
In the not so distant past, we used to count on customers making a purchase or filling out a form online in order to stockpile pertinent information about them. Data largely flowed in an online-to-offline direction. We collected information in a passive, reactive manner. But with the proliferation of remarketing tags, social media, robust CRM […]
Search vs. Display: Do You Really Need Both?
You guys keep asking some tough questions. Unfortunately, this is another that doesn’t have an easy answer. The answer, in some cases, is absolutely. In other cases, it’s a definite maybe. Let’s jump right into this. [hr style=”3″ margin=”40px 0px 40px 0px”] What are you trying to accomplish? First of all, you need to answer […]
