How to Create Effective Marketing Campaigns – VIDEO
It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns align with the characteristics of a successful campaign is the key to revitalizing your marketing campaigns every now and again. [box] Need Help Getting Started with Your Digital Marketing? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
The 5 W’s of Digital Marketing – VIDEO
Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who? What? Where? When? and Why? can help aspiring sleuths get all the pertinent information and help them paint the picture. Today’s video will talk about how you can apply the 5 W’s to your digital […]
4 Ways Seasonality Affects Equipment Sales
Listen to the article: [acf field=”embed_code”] There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people most likely to buy from you, but if you catch them at the wrong time, you might as well be advertising to the wrong people. Timing is crucial in […]
3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO
Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics you can use to measure the effectiveness of your brand awareness campaigns. [box] Need Help with Your Brand Awareness Campaigns? [acf field=”cta_18″ post_id=”option”] [/box] Reach Out on Social Media YouTube Facebook Twitter Listen to All […]
Measure Your Marketing by the Goal
Listen to the article: [acf field=”embed_code”] There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or KPI (everyone’s favorite acronym to use in a meeting). Now this may seem obvious to some, but to decide which metric indicates performance, […]
Measure Your Marketing by the Goal
Listen to the article: [acf field=”embed_code”] There are an infinite amount of metrics to measure in marketing. Your job is to find which of these metrics is the key performance indicator or KPI (everyone’s favorite acronym to use in a meeting). Now this may seem obvious to some, but to decide which metric indicates performance, […]
What’s Your Definition of a Marketing Goal?
Listen to the article: [acf field=”embed_code”] I once saw an interesting definition of the word ‘goal’. It was defined as the destination of a journey. That definition applies very much to marketing. The journey between the start of your marketing efforts and your destination—your company’s overall goal of revenue growth—can seem like a very long […]
3 Ways Programmatic Advertising is Changing the Game
Listen to the article: [acf field=”embed_code”] If you have anything to do with the marketing industry you’ve probably been hearing a lot about programmatic advertising and marketing for the past few years. And as technology and tactics improve you’re only going to hear about it even more. But if you’re anything like me when I […]
