Can Search Help Your Truck Dealership?
If you’re like most dealerships, you’re missing a huge opportunity to get your name and brand in front of potential buyers and you don’t even know it. In today’s world you must embrace the tools available to stay relevant in the digital landscape. You simply cannot continue to rely on the tactics of the past […]
5 Characteristics of Effective Marketing Campaigns (2018 Edition)
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]
5 Characteristics of Effective Marketing Campaigns (2018 Edition)
As marketers, we can become so immersed in the constant production and running of campaigns, we end up devoting too little or no time to improving our process. It’s easy with the pressure of tight deadlines and the desperation to please clients to prioritize quantity over quality. We end up stuck in our ways, producing […]
4 Ways to Tighten Up Your SEM Strategy
We’d all like to believe there are hacks to search engine marketing, some sought-after secrets or hidden techniques that will put us above the competition if only we could discover them first. But the truth is search engines are such a competitive space for advertising, there just aren’t that many secrets anymore. The good news […]
How Important is a Landing Page?
I once heard a definition of a landing page that piqued my interest. So I want to share this simple definition with you: A landing page is where a visitor “lands” after clicking on an ad or link in your campaign. With that definition in mind, imagine a prospect drifting through the internet as someone […]
Google Makes Being Mobile-Friendly More Important Than Ever
After more than a year of tests and teasing the world, Google recently announced that they have begun implementing their mobile-first indexing for sites that follow their guidelines for best practices. Ever since mobile Google searches began to overtake desktop searches we’ve known that Google would look to change-up how they approach ranking or indexing […]
LinkedIn: Social Network or B2B Marketing Tool?
Being a social media platform itself, it makes sense for people to compare LinkedIn to its social media counterparts. The trouble with the comparison is that LinkedIn is unique in its own right. LinkedIn’s 500 million users may pale in comparison to Facebook’s billions, but is that an accurate comparison? Most popular social media sites […]
3 Strong Advertising Channels for Dealers
The number one method of advertising used trucks for a while has been classified ads and listings and we’ve seen the stats that prove this. According to a recent Successful Dealer survey, 87% of dealer respondents find classified ads and listings are somewhat or very effective. But now that dealers’ advertising reach has been greatly […]
Marketing with Over-the-Top Streaming Services
The way people consume content is changing. We are no longer tied to a television or radio on a set schedule. Not only are there more platforms available to us, but the way we enjoy the content has changed. Not too long ago, if you wanted to watch the latest episode of your favorite television […]
What Does the New Facebook Algorithm Mean for Truck Dealerships?
Last month Facebook announced something that sent many into panic mode. The all important Facebook algorithm, used to decide what shows in a user’s News Feed, is changing. The changes being implemented will shift the focus of the News Feed to feature more personal interactions. This realignment will result in fewer posts from businesses in […]
