Regaining Insight and Influence on the Buyer’s Journey
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]
Regaining Insight and Influence on the Buyer’s Journey
I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I realized everyone knows what the buyer’s journey is because everyone’s experienced it. If you’ve ever had a want or a problem that led to the purchase of something to satisfy that want or alleviate that […]
What Can Facebook Do for Your Dealership?
We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed to take advantage of (for more on that you can refer back to our article, Can Search Really Help Truck Dealerships?). In that article, I also briefly touched on some options, such as Web ID […]
3 Ways to Target with Custom Digital Audiences to Sell Used Trucks
Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost associated with merely operating the vehicle and keeping it properly maintained to stay in safe working condition. Even with these high costs it may make financial sense for a company to buy a new rig […]
How to Optimize Truck Dealerships in a Down Market
The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure. The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]
Construction Dealership 101: Using Geo-Targeting to Improve Search Performance
If you work at a construction dealership, you know that your advertising needs to be specific and tied to lead generation. There may be millions of contractors, construction firms, dealers, and OEMs across the country, but you only need to reach a small percentage of those people. Otherwise you’re wasting money. There are a lot […]
