4 of the Best Trucking Aftermarket Sales and Marketing Strategies
So you’re in the trucking aftermarket, but you’re not Peterbilt. Or any other big brand name OEM. Then you know how hard it can be to compete with them. Customers constantly compare you to them and you find yourself explaining how you are different, or maybe convincing them you’re the same!
TPS has Arrived
Listen to the article: [acf field=”embed_code”] One of our main goals at Randall-Reilly is to continue growing and adapting our approach and offerings to meet our clients’ changing needs. Throughout the years we have strived to offer content and support to dealers with Successful Dealer, and to the parts and service aftermarket with Truck Parts […]
TPS has Arrived
Listen to the article: [acf field=”embed_code”] One of our main goals at Randall-Reilly is to continue growing and adapting our approach and offerings to meet our clients’ changing needs. Throughout the years we have strived to offer content and support to dealers with Successful Dealer, and to the parts and service aftermarket with Truck Parts […]
How to Optimize Truck Dealerships in a Down Market
The changing landscape of the economy can be scary. No industry is immune to it. Being able to maintain and even grow sales in down times can be the difference between success or failure. The country is currently recovering from a sizable financial crisis. While things have certainly gotten better, some are still feeling the […]
Top 6 Marketing Resources for Dealers
Marketing for a dealership presents unique challenges. Mostly targeting. You have a very specific prospect and more than likely a very specific area of responsibility. This makes advertising more complicated. Mass marketing is out of the question. So what works? In order from top to bottom, here are the top 6 marketing resources for equipment […]
5 Trends in Construction Dealer Marketing
In January 2014, EDA (a Randall-Reilly data product) and AED (Associated Equipment Distributors) partnered on a survey investigating construction equipment dealer marketing practices. The following is an abstract of the survey report, 2014 Benchmarks and Trends in the Construction Industry. To download the complete report, click here. More than half of dealers surveyed plan to […]
