Making Profitability Certain in a Year of Uncertainty
“Most insureds, regardless of industry or vehicle class, should anticipate ongoing premium increases in 2024,” states CBIZ in their Commercial Auto Insurance Market Outlook for 2024.1 In the realm of insurance, precision is paramount. Yet, underwriters face a myriad of challenges that hinder their ability to integrate comprehensive data into their processes effectively. From the […]
Farmers Brace for Another Tough Year: Iron Solutions Stands Ready to Empower Dealers and Lenders
In a report just released by Kiplinger, author Matthew Housiaux states: “farmers have another tough year ahead. Farm income is expected to decline for the second consecutive year after a record 2022.” As the agricultural sector braces for another challenging period, the importance of effective lead management and precise decision-making is more critical than ever. […]
Are You Prepared for Threats Against Your Market Share?
With the state of the economy and the after effect of supply chain issues, it’s possible your company might be in danger of losing market share. But that also puts your company in an interesting position to gain market share if you know where to look. That’s why it’s so important to understand the current state of the market and have the tools to quickly and effectively analyze your opportunities and threats.
Building The Best Brand Loyalty Survey
Knowing which brands your prospects prefer and why can ensure you’re competitively positioning your offerings and help you increase your sales and revenue. It can also help you uncover more opportunities to sell your brands and show you how to shift buyer behavior. But in order to conduct an effective brand loyalty survey, you need to know how to create one and the most common brand loyalty questions to ask.
Analyzing Your Sales Data The Right Way
As you develop your sales data strategy, you might find that you need to perform a thorough analysis of your collected data. This can help you better understand the market you operate in and show you how your sales team is currently performing to make more impactful, data-driven decisions. Whatever the case, conducting a sales data analysis can help. But in order to do it right, it’s important to know how to analyze sales data using the technique that pairs best with your goals.
5 Ways To Get The Most Out of Your Data-Driven Sales Prospecting
Traditional sales prospecting is hard because it relies on tactics that are often hit or miss for a business and its sales team. That can create unsatisfactory results, including missed sales and revenue for your company. Luckily, there’s a way to avoid those mistakes and make your prospecting that much easier by using data. Running a data-driven sales prospecting campaign might sound challenging, but it’s the best way to learn about your prospects and turn them into buyers.
Maneuvering Your Business as Brand Loyalty Disappears
In the past few years, some organizations have claimed that brand loyalty has eroded and is disappearing before our eyes. Others have claimed that it’s not gone for good. Though there’s more evidence to support the former, all businesses know that the market and your consumer’s preferences are always bound to change. That’s why it’s important to track certain market indicators, like brand loyalty, and use its current state to your benefit, whether it’s eroded or not.
Becoming a Data Business and Selling Equipment: Why The Two Go Hand-in-Hand
Are you looking to improve the effectiveness of your sales and marketing? Are you looking for more businesses in your area that could use the heavy equipment, parts, service, or products you sell? Whatever the case, the best thing you can do to achieve your goals and help your company grow is to turn it into a data business. Becoming a data business is the best way to generate leads and sell to prospects in your AOR.
Building The Best Sales Data Strategy
Sales data is crucial to your business’s development. Whether you’re hoping to target by potential revenue or you’re looking for new ideas to generate prospects, sales data can help. But using it is one thing, it’s another thing to know how to find sales data that can actually help your business.
Relying on Sales Experience Alone? You Don’t Have To
Experience is often the difference between finalizing a sale and losing a prospect. Salespeople have the skills to read body language, emotionally connect with leads, and entice businesses to purchase their products. Using quick-thinking sales techniques can feel rewarding, but it’s also possible your salespeople are missing out on amazing opportunities for your business by relying on experience alone. Sales technology and data helps businesses improve their numbers by uncovering the best places to focus their selling efforts and make their sales experience and skills that much more effective.
