3 Ways to Stop Wasting Good Leads
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]
WHITE PAPER: Marketing to the Conversion Lifecycle
New technologies have segmented audiences and rendered the traditional mentality of marketing useless. This is great news for you! By using the sales lifecycle you can target your marketing efforts much more effectively and reach your audience with greater precision. This white paper explains the conversion lifecycle, details what tools you need, and provides examples […]
