How to improve email click-through rate

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For the best success, you need to keep your engagement high for all content. So what do you do if your email click-through rates are seriously low? Follow these five tips to improve your email CTR. 1. Make sure your content is relevant Developing relevant content is certainly easier said than done, but there are […]

How to create compelling customer testimonial videos

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Like nearly 95% of all shoppers, I seldom make a purchase without consulting online reviews and asking peers about their experience with the product. But, with all things being equal, a recommendation from a peer will tip the scale. In fact, 97% of B2B customers cited user testimonials and peer recommendations as the most reliable […]

6 Ways to Improve Your Trucking Email Click-Through Rate

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Here’s a scenario in which you may often find yourself: You’re at the office sitting typing away furiously on your laptop trying to push a product launch email out the door in the next 20 minutes — or it won’t coincide with all of your other channels. Finally, you finish. You save our work and […]