Brand Equity Development: Why It’s Important and How To Build It

Female coworker giving brand equity development presentation

Whether your company is B2C or B2B, brand equity development is crucial to its success. That’s because it provides your business with the strategies it needs to improve awareness, gain new customers, and ensure it’s continuing to deliver on your marketing and sales objectives. But there are some key elements to brand development that are important to understand before you dive in. That includes how it differs from branding and the best way to accomplish your brand equity development plan.

4 Important Lessons From Batman’s Branding Strategy

batman symbols

The question you are probably asking yourself is, “Is he really using Batman, a comic book super hero, to talk about branding?” Yes. I am absolutely going to use Batman as a model for how you should be building your brand. But if you think about it, it’s not as strange as it sounds. You […]