Marketing Tells a Story – VIDEO
Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed over or ignored. Put some bright beautiful images on that same page and you will find people spend more time there. Why? We love visuals. Use every tool you have to tell a better story […]
Effective Marketing Tells a Story
Listen to the article: [acf field=”embed_code”] [two_third]Have you noticed that a lot of today’s biggest brands are telling stories with their ads? Don’t believe me? Did you happen to watch a little thing called the Super Bowl this year? The big game has become ground zero for advertisers looking to make a splash. This year […]
The Hero’s Journey can Take Your Content Marketing to New Heights
What exactly makes a B2B marketing campaign successful? This is a question that marketing teams around the world ask themselves everyday. With so many options and so much competition out there today, it’s incredibly difficult to find ways to differentiate themselves and stand out from the crowd. The whole point of marketing is to try […]
The Hero’s Journey can Take Your Content Marketing to New Heights
What exactly makes a B2B marketing campaign successful? This is a question that marketing teams around the world ask themselves everyday. With so many options and so much competition out there today, it’s incredibly difficult to find ways to differentiate themselves and stand out from the crowd. The whole point of marketing is to try […]
Breaking Down Serial: Telling a Great Story
Over the past few days, we’ve talked a lot about the science of storytelling, culminating in the basic guidelines for telling your story. You can all three of those articles here, here, and here. However, now let’s look at the best example storytelling and break it down. [hr style=”3″ margin=”40px 0px 40px 0px”] Serial Obviously, […]
The Science of Storytelling, Part 3
Over the past few day we have looked at the science of storytelling. You’ve seen how your brain reacts to storytelling and the power of emotion in purchase decisions. If you didn’t before, hopefully you now see how important storytelling is. The next step is to look beyond the science of storytelling. Since you know […]
The Science of Storytelling, Part 2
Yesterday we looked at how storytelling affects the brain. We saw how the brain reacts to storytelling like you are part of the story. If you missed it, you can find that post here. Today, we’re going to take a step forward though. Your brain sharing emotions and reacting to storytelling is extremely useful, but […]
The Science of Storytelling, Part 1
In our modern digital age, people are inundated with advertising. It’s everywhere. You see ads on websites, television, radio, magazines, and even apps. It’s hard to stand out when you’re doing the exact same thing as everyone else. Science has proven that marketers must use storytelling as part of their content marketing programs. As humans, […]
