Why You Need To Reassess Your B2B Sales Strategy
As the ways of conducting business continue to evolve, it’s important that companies find ways to evolve with it. That includes reevaluating your industry’s market or landscape and determining which of your strategies are most effective. One key area you should constantly reexamine for a B2B company is your sales department. The most effective ways to approach prospects and close sales are often changing. That’s why it’s important to see how you can update your current B2B sales strategy and which efforts or campaigns you might want to abandon.
3 things you need to do to boost consumer engagement
Making sure your audience feels connected to your company is vital for success, but Gallup recently reported only 31% of consumers feel engaged with B2B companies. Why should that matter to you? Successfully engaging with consumers reaps several benefits, including: 50% higher revenue/sales 33% higher likelihood of being the consumer’s first choice when doing business […]
3 ways to steer your business through the coronavirus pandemic
Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]
3 ways to steer your business through the coronavirus pandemic
Navigating during the global coronavirus (COVID-19) pandemic can be stressful as you try to maintain business while managing the impact on day-to-day living. While these are unprecedented times, there are strategies to help you stay laser-focused on your top clients, sharpen how you prospect for new business and fine-tune internal and external messaging. 1. Focus […]
Intercept buyers with highly targeted connected TV ads
Location-based marketing covers a wide range of options, all designed to target customers where they shop, live, work and access entertainment. One location-based marketing strategy is to serve your nonskippable ad to targeted buyers while they stream their favorite shows or play their favorite video games. Using addresses from our verified B2B purchase data along […]
3 Ways to Stop Wasting Good Leads
The process of turning potential customers into active buyers can look pretty similar for many businesses in the B2B world. You are familiar with the process. It is the sales/conversion lifecycle or funnel: Target: Identify who you want to reach. Connect: Connect with them through your advertising on various platforms. Engage: Sort through leads and […]
Four Scintillating Reasons to Consider Account-Based Marketing
Account-based marketing (ABM) is so hot right now. It’s nothing new, really, but marketers are scrambling to adopt a comprehensive ABM approach to doing business, which encompasses elements of content marketing, automation, segmentation, personalization, data analysis, retargeting, customer experience, and alignment with sales. You can see how interest in ABM continues to climb. [acf field=”embed_code” […]
The Four ‘Friendlys’ of Content Marketing
Content marketing is many things to many people, but there are certain core content concepts to keep consistent across the board. Today we’re talking about four in particular. Regardless of what kind of content you’re creating, these four ‘friendlys’ are prerequisites. [hr style=”3″ margin=”40px 0px 40px 0px”] Mobile-Friendly In 2011, 35% of all U.S. […]
The Four ‘Friendlys’ of Content Marketing
Content marketing is many things to many people, but there are certain core content concepts to keep consistent across the board. Today we’re talking about four in particular. Regardless of what kind of content you’re creating, these four ‘friendlys’ are prerequisites. [hr style=”3″ margin=”40px 0px 40px 0px”] Mobile-Friendly In 2011, 35% of all U.S. […]
Coca-Cola and the Case for B2B Content Marketing
In our super connected world, the value of engaging your audience through content can’t be overstated. More and more, companies are changing from traditional outbound advertising to content creation to power their marketing strategy. Coca-Cola highlights their shift to content marketing in the first of a two part video series entitles Content 2020. If you’ve […]
