Finding What Works for Your Audience in Marketing
I was at an event recently and listened to a presentation by Jay Acunzo, award-winning podcaster and keynote speaker. A video of that presentation is featured below. I thought he brought up some great points. If you don’t want to watch the video, I’ll summarize for you: He speaks on how we live in a […]
A Segmentation Celebration!
When it comes to communication, it pays to personalize. Whether your aim is to generate more leads, increase your social media fanbase, get more email subscribers, or hire more drivers, you need to segment your audience. It’s about speaking to individual people instead of just ‘personas,’ or diverse crowds who care about totally different things. […]
