Making Profitability Certain in a Year of Uncertainty
“Most insureds, regardless of industry or vehicle class, should anticipate ongoing premium increases in 2024,” states CBIZ in their Commercial Auto Insurance Market Outlook for 2024.1 In the realm of insurance, precision is paramount. Yet, underwriters face a myriad of challenges that hinder their ability to integrate comprehensive data into their processes effectively. From the […]
Marketing Tech Friday: What is an API?
Over the past few years, technology and marketing have become synonymous. We’ve even seen the rise of marketing technologists and the introduction of programmers into marketing teams. It’s becoming more and more important to have a rudimentary grasp of technology and its role. One of the most common terms that marketers hear about (and have […]