The Key To Performing an Effective Competitive Analysis
Conducting an analysis of your competitors can help you learn more about your target audience, what type of marketing or sales content resonates with them best, and if there are any gaps in your current business strategies. But performing a competitive analysis can be tricky, especially if you’re not sure which information is most important to research and analyze. That’s why it’s helpful to understand what you should include in your analysis report, where to find the information you need, and how to use it to your advantage.
Analysis: Google’s 5 Factors of Viewability
Attention marketers, especially those who use Google. If you missed it, the tech giant released an infographic about the 5 factors of viewability for display advertising. It’s a pretty big deal and provides some great information that’s applicable beyond the Google Display Network. Let’s take a look at exactly what this means for you and […]
