Sell Your Dealership, Not a Brand
Listen to the article: [acf field=”embed_code”] Today’s dealerships are stuck between a rock and a hard place. Many have found themselves pigeon-holed into becoming synonymous with whatever brand they are affiliated with. Whether you’re a dealer in the agriculture or construction industry, you need to make sure that your customers know they’re buying more than […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
You May Only Get One Chance at the Top of the Funnel
Listen to the article: [acf field=”embed_code”] Over the past several years a few interesting trends have begun to emerge in the agriculture world. For the fifth year in a row the overall number of farms has decreased while the size of the average farm has increased. From a dealer’s perspective this means there is still […]
Create More Dealership Business with Content
Listen to the article: [acf field=”embed_code”] Many times dealerships find themselves focusing much of their energy on growing equipment sales and generating new customers. These are both tremendously important to the health and success of any dealership. However, dealers mustn’t forget that new customers and equipment sales aren’t the only revenue stream. Repeat business can […]
Marketing to the Facebook Fixation
Listen to the article: [acf field=”embed_code”] You’re on Facebook, I’m on Facebook, we’re all on Facebook. The massive numbers of users is one of the primary reasons so many companies across all industries have flocked to the social media platform to reach their target audiences. Facebook has responded by adding all sorts of ad types, […]
Reaching Your Ideal Prospect Online
Listen to the article: [acf field=”embed_code”] Quick question. How much time do you spend online? Well, if you’re anything like the average American, you’re likely spending somewhere in the range of 24 hours a week online in some fashion. And that number is from early 2018. Our dependance and love for all things internet is […]
Attracting Online Prospects to Your Dealership
Truck dealers understand the importance of walk-in prospects. The nature of your equipment demands customers come to your locations, not only to get a closer look at your inventory, but also to drive your equipment to see if it’s the right fit for them. Ideally, these interactions end in new business and enable you to […]
Keeping the Focus on Your Ultimate Trade Show Goal: Generating Leads
When it comes to exhibiting at a trade show, you put a lot into attracting attendees to your booth. This could mean making sure you have a stellar staff or even making the booth itself as visually exciting or entertaining as possible. It may seem like a sufficient effort and the evidence may be in […]
Used vs. New Equipment Buyers: Know Your Audience
Listen to the article: [acf field=”embed_code”] The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things important. If you ignore this or just don’t know what they find valuable you will always find yourself missing […]
Used vs. New Equipment Buyers: Know Your Audience
Listen to the article: [acf field=”embed_code”] The key to dealerships increasing their sales numbers is knowing who they’re selling to. New equipment buyers and used equipment buyers are looking for different things and find different things important. If you ignore this or just don’t know what they find valuable you will always find yourself missing […]
