The Fusable Salesforce App

Overview:  

The Fusable Salesforce App will be officially launched on November 10, 2025, giving equipment dealers, manufacturers, and other organizations a seamless way to bring Fusable’s prospecting data directly into their Salesforce CRM. Instead of switching back and forth between external prospecting tools and their CRM, teams can now access Fusable’s industry-leading prospecting insights, including equipment financing records, equipment ownership details, brand preferences, corporate hierarchy data, and firmographics, without leaving Salesforce. 

At launch, the Fusable Salesforce App provides coverage for the agriculture, construction, outdoor power equipment, forestry, lift truck, machine tool, printing, office equipment, and woodworking industries.  

By embedding Fusable data inside Salesforce, the app eliminates fragmented workflows and delivers a single, up-to-date view of target companies. Sales and marketing teams can quickly identify new buyers, build and segment smarter prospect lists, and accelerate revenue growth, all while working within the CRM they already rely on every day. 

Our Connected Product Ecosystem:

The Fusable Salesforce App is powered by the new Fusable Data Core, a centralized database and insights engine that consolidates information from across our leading products, including CAB, EDA, Equipment Watch, Iron Solutions, RigDig, and Price Digests. By unifying and standardizing these sources, the Fusable Data Core creates a single, continuously updated dataset that eliminates silos and provides access to actionable prospecting intelligence, from financing and ownership records to detailed company profiles and market signals. 

The Fusable Salesforce App is part of a new connected product ecosystem built directly on the Data Core, alongside the Fusable Platform and Fusable API. Because all three products are built on the same foundation, your team can access consistent, reliable data in whichever product best fits your workflow, whether through a standalone web experience, within Salesforce, or through direct integration into your own systems.  

Insights & Challenges:  

In today’s hyper-competitive marketplace, organizations are often hampered by scattered data and disjointed systems that slow down decision-making and obscure growth opportunities. Sales and marketing teams are forced to juggle separate sources for internal records and external Fusable data, leading to: 

• • Fragmented Data Landscapes: Critical insights are trapped in isolated systems, making it nearly impossible to get a 360° view of customer behavior and market trends. 

• • Operational Bottlenecks: The constant switching between disparate systems delays responses and impedes the agility needed to seize emerging opportunities. 

• • Lost Revenue Potential: Without an integrated view, teams struggle to identify and act on cross-sell and upsell opportunities, missing the chance to drive significant revenue growth. 

These insights guided our design of the Fusable Salesforce App. We knew it had to remove wasted effort, deliver real-time intelligence in the systems our clients used every day, and keep everyone working from the same dataset.

Feature Review: 

Data Enrichment:  The Fusable Salesforce app builds deep company insights into your current Salesforce records, giving your team a 360° view of a company and enabling smarter sales strategies.  

• • Record Matching: Each company in the Fusable database has a unique “Fusable ID” number. Once a Fusable ID is linked to a record in your Salesforce instance, the Fusable Salesforce app automatically enriches your Salesforce record with our validated company insights.  

• • Regular Updates: Enrichment data will be updated on a scheduled frequency, ensuring your Salesforce records stay accurate and actionable.  

• • Available Data for Enrichment.  
    
    • • Company Profile Data: High-level information about a company, including business details, location, industry and classification, website, phone number, social media presence, market position, and more. This data ensures you have essential company insights for better prospecting and engagement. 
    • • Asset Details: Key details on equipment that a company owns or leases, enabling more strategic engagement with high-value prospects. (Key holdings, locations, and operational insights.) 
    • • Company Hierarchy data: Insights into a company’s upward hierarchical structure, detailing the four levels of corporate ownership. This data enables you to understand company relationships, determine if the company is a standalone entity or part of a corporate tree, and identify cross-sell and upsell opportunities. 

Company Search: Allows users to look up business records in Fusable’s database by entering basic company details such as name and country, all without leaving your Salesforce instance.  

• • Smarter search: Users can misspell names of companies, and the system is smart enough to return results. 

• • Record matching: The system indicates if a company in the search results list already has a record in your Salesforce instance, helping you prevent duplicating records. 

• • One-click lead creation: When you identify a company you’re interested in, simply click the “Add to CRM” button to create a lead or account in your Salesforce instance.  

Build Targeted Lead Lists: The Build Targeted Lead Lists feature enables businesses to identify prospects efficiently using a wide variety of filters.

• • Filtering Capabilities: Users build the targeted lead list by selecting filters for equipment type, asset make, brand loyalty, industry, location, financing activity, and more.   

• • Record matching: The system indicates if a company in the lead list already has a record in your Salesforce instance, helping you prevent duplicating records. 

• • One-click lead creation: Users can click on the “Add to CRM” button to add all companies on the list as a Salesforce lead or record. 

Popular Use Cases:  

A few of the most popular ways that clients use the Fusable Salesforce App to improve efficiency and drive sales:  

Time Savings & Operational Efficiency 

• • Boost operational efficiency: Stop switching between external prospecting systems and Salesforce. Access Fusable’s industry-leading prospecting data right inside your CRM. 

• • One-click record creation: Convert search results into new leads or accounts pre-filled with firmographics, equipment ownership information, and more, saving reps time and reducing errors. 

Sales  

• • Enrich CRM records automatically: Add missing details to existing leads and accounts, including company size, industry classification, firmographics, equipment owned, and financing activity. Reps get a complete, 360° view of prospects without leaving Salesforce. 

• • Spot buying signals: See recent UCC filings directly in Salesforce to identify companies making new equipment investments and prioritize outreach based on market activity. 

Marketing 

• • Build smarter lists in Salesforce: Create dynamic prospect lists using filters like brand preference, equipment ownership details, geography, or fleet size.  

• • Segment with precision: Use enriched data fields to build highly targeted Salesforce campaigns that align with specific customer attributes. 

• • Route leads effectively: Trigger lead assignment rules in Salesforce based on criteria like recent financing activity, ensuring high-value prospects reach the right rep quickly. 

RevOps / Other 

• • Improve reporting and forecasting: With richer data in Salesforce, dashboards and reports become more accurate, giving leadership better visibility into territory trends and pipeline health.