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The Fusable Platform

A modern, web-based prospecting solution that puts industry-leading equipment data and market insights at your fingertips to help you move faster, target smarter, and close more deals.  

Overview 

Fusable officially launched the Fusable Platform on November 10th 2025, introducing a modern, web-based prospecting solution that helps equipment dealers, manufacturers, and other organizations move faster, target smarter, and close more deals. Built with feedback from Fusable clients, the Fusable Platform features a clean, intuitive design that makes it easy to search for companies, filter by detailed attributes, and build targeted lead lists in minutes.  

The Fusable Platform puts industry-leading insights at your fingertips, including equipment financing records, asset ownership details, brand preferences, corporate hierarchies, firmographics, and more. Users can access enriched company profiles, detailed asset-level data, and aggregate fleet insights, helping sales and marketing teams understand who owns what type of equipment, uncover brand loyalty, and spot the signals that indicate when prospects may be ready to buy. With no integration or complex setup required, users can simply log in, explore the prospecting data, and act with confidence. 

At launch, the Fusable Platform provides coverage for the agriculture, construction, outdoor power equipment, forestry, lift truck, machine tool, printing, office equipment, and woodworking industries. 

Our Connected Product Ecosystem:  

The Fusable Platform is powered by the new Fusable Data Core, a centralized database and insights engine that consolidates information from across our leading products, including CAB, EDA, Equipment Watch, Iron Solutions, RigDig, and Price Digests. By unifying and standardizing these sources, the Fusable Data Core creates a single, continuously updated dataset that eliminates silos and provides access to actionable prospecting intelligence, from financing and ownership records to detailed company profiles and market signals. 

The Fusable Platform is part of a new connected product ecosystem built directly on the Data Core, alongside the Fusable API and Fusable Salesforce App. Because all three products are built on the same foundation, your team can access consistent, reliable data in whichever product best fits your workflow, whether through a standalone web-based experience, within Salesforce, or through direct integration into your own business systems.  

Feature Review:  

The first version of the Fusable Platform includes the Prospecting Tool, a suite of features designed to help sales, marketing, and strategy teams find, prioritize, and act on high-value opportunities more efficiently.  

Company Search: The Company Search feature allows users to look up business records in Fusable’s database by entering basic company details such as name and country. 

    • Smarter search: Even if the entry is incomplete or misspelled, the system intelligently returns the most relevant matches.  

    • Company deep dive: Click on any company name in the search results to open Prospect Profile page and explore all the Fusable data associated with that company.  

List Builder: The List Builder allows users to create customized prospect lists using a wide range of filters. Lists can be built from scratch or generated from pre-defined templates to speed up list creation.  

    • Filtering Capabilities: Narrow lists with a wide variety of filters. 

    • Location: (State, County, City, Zip Code) 

    • Vertical: (Construction, Agriculture, etc.) 

    • Brand Loyalty  

    • Equipment Details: (Type, Brand, Model, Year, Condition) 

    • Financing (Activity date range, UCC filing status) 

    • Time-saving templates: Choose from pre-built templates with common filters already applied, then adjust to fit your needs. 

    • Copy and repurpose previous lists: Duplicate previously created lists and make quick edits, eliminating the need to start from scratch.  

    • Prospect List Analytics: Review asset ownership heat maps and data visualizations to uncover trends in buying behavior, measure market share, and identify market opportunities.   

Prospect Profile: Provides a deep dive into a company’s details, financing activity, buying trends, and market behavior, all organized in one place.  

    • Dynamic Charts, Graphs, and Maps: Visualizations highlight top models, favorite brands, and operational regions for a given company. 

    • Comprehensive company insights: Includes company overview, locations, organization structure, and financed equipment activity from the past 60 months.  

    • Buying Trends: Equipment details, fleet composition, and financing history provide early signals of purchase intent.  

My Favorites: helps users save and revisit their most valuable prospects without need to recreate searches or lists.  

    • One-click saving: Click the star icon on the Prospect Profile page to add a company to your My Favorites list. 

    • Centralized list management: Access all favorited companies in one place for easy organization.  

Popular Use Cases:  

A few of the most popular ways that clients use the Fusable Platform to prospect smarter and accelerate growth:  

Time Savings & Operational Efficiency:  

    • Smarter list management: Save lists, copy/paste lists, or use templates to reduce repetitive work and keep sales and marketing teams focused on outreach. 

Sales 

    • Find high-value prospects quickly: Search by industry, geography, equipment ownership, brand loyalty, or financing activity to identify companies most likely to be in the market. 

    • Spot buying signals early: Detect recent equipment financing filings or ownership changes to prioritize outreach to prospects showing active investment. 

    • See the bigger picture: Use corporate hierarchy and aggregate fleet insights to understand relationships between subsidiaries and parent companies for more strategic account planning.  

Marketing 

    • Build campaign-ready lists: Create precise audiences based on brand loyalty, fleet size, geography, or industry classification. 

    • Target with confidence: Use detailed firmographics and asset-level data to segment campaigns and personalize messaging for stronger engagement. 

Rev Ops / Strategy 

    • Enhance territory planning: Analyze aggregate fleet insights and brand preferences to spot trends, identify regional hot spots, and align resources.  

    • Strengthen reporting: Work from clean, de-duplicated data with unique Fusable ID’s, giving leadership accurate and reliable metrics for strategy and forecasting.  

Impact on current Fusable customers: 

For current EDA clients, the launch of the Fusable Platform will not impact their user experience. They will still have access to the products they rely on today, and the current billing process and system settings will not change.  

 

Ready to see the Fusable Platform in action?
Request a demo.

How to learn more about the Fusable Platform? 

Learn more about our connected product ecosystem:  

  • Fusable Salesforce App  

FAQs

General

The Fusable Platform is modern, web-based prospecting solution that gives sales, marketing, and strategy teams faster, smarter ways to identify high-value buyers. It provides an intuitive interface to search for companies, apply detailed filters, and build targeted lists in minutes, with no integrations or complex setup required. Powered by the Fusable Data Core, the Fusable Platform deliverers enhanced prospecting data including equipment financing records, equipment ownership details, brand preferences, equipment ownership data, corporate hierarchies, firmographics, and more. With these insights all in one place, business teams can uncover new opportunities, prioritize the right prospects, and accelerate growth with confidence.  

November 10th,  2025 

The Fusable Platform helps users identify high-quality sales opportunities through its purpose-built Prospecting Tool. Users can run individual company searches, build prospects lists using a wide variety of filters, and instantly access company profiles that highlight buying patterns and equipment ownership history. This makes it faster and easier to identify, evaluate, and prioritize the prospects most likely to convert, ultimately saving time and increasing the effectiveness of sales and marketing outreach. 

At launch, the Fusable Platform includes the Prospecting Tool, which is designed to help users identify and prioritize high-quality sales opportunities. Key features include company search, targeted list building, analytics on buying patterns, and the ability to save and manage prospect lists.  

The first version of the Fusable Platform will not have the export feature.  

The Fusable Platform is a standalone solution and does not offer direct CRM or sales tools integrations.  If you would like to integrate Fusable prospecting data into your business systems, ask your Fusable sales rep about the Fusable API page or Fusable Salesforce App.

No, the initial launch of the Fusable Platform does not include a mobile app.  

Yes.

Licenses

Yes. Each user within a client organization will have their own secure login credentials, allowing them to access the Fusable Platform independently. Access is based on the number of seats or licenses allocated to your organization. System admins can manage those seats, assign user access, set permissions, and adjust roles through Fusable’s account management tools. 

Contact your Fusable sales representative to request additional seats. 

Contact your Fusable sales representative to request feature or data upgrades to your package. 

The maximum number of seats depends on the package that is purchased.  

Questions about EDA and other Fusable Products:  

No. Fusable products like EDA and the Fusable Platform are two separate systems. Users cannot access other products through the Fusable Platform.  

No. The Fusable Platform is a web-based application that users log into to explore data and use tools like the Prospecting Tool. The Fusable API, on the other hand, is a technical interface that allows Fusable data to be delivered directly into a customer’s internal systems, such as CRMs or business intelligence tools. Both are powered by the same underlying data but serve different use cases and have different user experiences. 

No. When you purchase a license for the Fusable Platform, you are granted access to the online web application that acts as the interface between you and Fusable’s data. If you are interested in using an API to import Fusable data into your CRM, marketing automation software, or other business systems, please contact your sales representative. 

Yes. Both the Fusable Platform and the Fusable API pull from the same source, the Fusable Data Core. This ensures consistency across products, so whether a client is accessing data through the Fusable Platform or integrating it into their own systems via the Fusable API, they are working with the same high-quality, up-to-date information. 

The Fusable Platform is licensed based on what data you want to access and the volume of data you need to integrate. Contact our team for pricing details tailored to your organization’s needs. 

No, these are not available.  

Feedback and Technical 

We welcome client feedback and actively use it to shape product improvements. Users can submit suggestions by submitting a feedback ticket to our support team who ensures all feedback gets to the right team. Your input helps prioritize future updates and tool development. 

All web browsers and devices are supported by the Fusable Platform. 

No.

There are three pre-defined roles available for customers to use. These roles cannot be modified or deleted.  

  • Admin: Admin users have full access to all the features in their package and can manage billing, users and workspaces in the Fusable Platform.  
  • Analyst: Analyst users can access the workspaces they are assigned to and have full access to all the features in their package; however, they cannot manage billing, users and workspaces in the Fusable Platform. 
  • Team Member: Team Members have limited read-only access to the workspaces and features in their package. They cannot manage billing, edit user details, or update workspaces in the Fusable Platform. This is the only type of user that does not count against your seat count, but all Team Members must be invited and must create an account for security purposes. 

It is fully web based.