The Fusable API

Real-time prospecting data integrated into your business systems. Enrich records, automate workflows, and act with confidence. 

Overview 

Fusable will launch the Fusable API on November 10^th 2025, giving equipment dealers, manufacturers, and other organizations a new way to access and use Fusable’s prospecting data. Instead of piecing together information from disconnected systems, teams can pull Fusable’s industry-leading prospecting insights, including equipment financing records, equipment ownership details, corporate hierarchy data, brand preferences, and firmographics, directly into the business systems they use every day. 

At launch, the Fusable API provides coverage for the agriculture, construction, outdoor power equipment, forestry, lift truck, machine tool, printing, office equipment, and woodworking industries. 

By integrating prospecting data into CRMs, marketing automation platforms, analysis tools, and other applications, the Fusable API eliminates fragmented data and delivers a single, up-to-date view of target companies. Sales and marketing teams can quickly identify new buyers faster, build smarter prospect lists, and accelerate revenue growth, all while working inside the tools and workflows they already rely on. 

Our Connected Product Ecosystem:  

The Fusable API is powered by the new Fusable Data Core, a centralized database and insights engine that consolidates information from across our leading products, including CAB, EDA, Equipment Watch, Iron Solutions, RigDig, and Price Digests. By unifying and standardizing these sources, the Fusable Data Core creates a single, continuously updated dataset that eliminates silos and provides access to industry-leading prospecting intelligence, from financing and ownership records to detailed company profiles and market signals. 

The Fusable API is part of a new connected product ecosystem built directly on the Data Core, alongside the Fusable Platform  and Fusable Salesforce App. Because all three products are built on the same foundation, your team can access consistent, reliable data in whichever product best fits your workflow, whether through a standalone web-based experience, within Salesforce, or through direct integration into your own business systems.  

Understanding API’s:  

You can think of the Fusable API as a secure data pipeline that connects our industry-leading prospecting dataset to your existing business systems. Instead of logging into another tool to find new customers, you can embed prospecting data directly into your business systems and act on it instantly. 

If you’re new to APIs, imagine a standard power outlet on your wall. The Fusable API is the outlet that lets you connect your appliance (i.e., CRM, dashboard, or custom app) to the power held in the electrical grid (i.e., the data stored in the Fusable data core (link to Data Core product update article). You decide what appliance to plug into the outlet, and the API is the connection that allows the power (i.e., data) to flow. You can even plug in multiple appliances to that outlet and they will all be able to pull power (i.e., data) from the electrical grid.  

Insights & Challenges:  

In today’s hyper-competitive marketplace, organizations are often hampered by scattered data and disjointed systems that slow down decision-making and obscure growth opportunities. Sales and marketing teams are forced to juggle separate sources for internal records and external Fusable data, leading to: 

• • Fragmented Data Landscapes: Critical insights are trapped in isolated systems, making it nearly impossible to get a 360° view of customer behavior and market trends. 

• • Operational Bottlenecks: The constant switching between disparate systems delays responses and impedes the agility needed to seize emerging opportunities. 

• • Lost Revenue Potential: Without an integrated view, teams struggle to identify and act on cross-sell and upsell opportunities, missing the chance to drive significant revenue growth. 

• • Inadequate Performance Visibility: The lack of real-time analytics prevents a clear understanding of the journey from lead to conversion, hindering strategic improvements. 

These insights guided our design of the Fusable API. We knew it needed to remove wasted effort, deliver real-time intelligence in the right place at the right time, and keep everyone working from the same, dataset. 

Core Capabilities & Use Cases:  

A few of the most popular ways that clients use the Fusable API to create value:  

Sales:  

• • Enrich CRM records: Fill in gaps on accounts and leads with details like company size, industry classification, firmographics, corporate hierarchy, equipment owned, or latest financing activities to give each rep a 360° view of every prospect. 

• • Detect buying signals: Monitor equipment financing records in real time to identify companies making new equipment investments, helping sales teams prioritize outreach. 

Marketing:  

• • Fuel lead generation: Power lead scoring and routing with curated Fusable data. Automatically surface high-potential prospects based on geography, fleet size, asset ownership, brand loyalty, or recent equipment financing events, and route them directly to sales for proactive outreach. 

• • Automate lead routing: Trigger workflows based on prospect attributes  

• • Segment campaigns: Use brand preference and equipment ownership data to build precise audiences and deliver highly targeted campaigns that convert. 

Rev Opps / Strategy:  

• • Power dashboards: Feed Fusable data into BI tools for trend analysis and territory planning.