Agriculture

Stronger deals. Smarter decisions. Better outcomes.

Audiences Served

Buy, sell, and insure ag equipment with confidence, backed by tools and insights you can trust.

Boost lead generation and unlock fresh revenue streams and market opportunities with data that pinpoints qualified buyers and their brand loyalties.

Use our data to identify qualified buyers for your ag parts and services, then segment by brand, equipment type, and more.

Gain accurate valuations, mitigate risk, and discover growth opportunities in ag equipment financing.

Understand the true value of your fleet by updating valuations and editing equipment details at the push of a button.

Get accurate valuations fast, leading you to quicker, more accurate premium calculations, minimized time to bind, and more profitable growth.

Forecast the market based on emerging trends and purchasing patterns, and gain insights into your competitor’s markets, allowing for strategic planning and conquest sale opportunities.

How Titan Machinery Achieved 98% Valuation Accuracy^*

“With IronGuides, we’re within two percent on $60 million in units. At our scale, that’s real money. Accurate data makes adapting to market swings a whole lot easier.”
— Don Aberle, Titan Machinery

*on most agricultural and construction equipment

Data Sources

Grounded in quality data from trusted industry sources

We’re a proud partner of Dun & Bradstreet, allowing us to turn our filings into a full company profile. That includes employee counts, revenue ranges, and other D&B attributes.

We take retail transactions from dealers, hammer prices from auction houses, and hundreds of additional market-observation feeds to build its value curves.

We clean and aggregate data from UCC-1 filings across all 50 states, including debtor and lender information, collateral description, and the filing data and location.

Ag data available through these Fusable products

EDA

Gain deep visibility into equipment financing details, asset ownership data, brand loyalty, corporate hierarchies, firmographics, and more. By analyzing UCC-1 filings and buyer behavior, you can identify active buyers, hot regions, and emerging markets. Highlight demand shifts and purchase patterns to align strategies with real market activity.

Iron Solutions

See historical pricing and transaction data for agricultural, construction, and lift-truck equipment, along with real-time and long-term forecasts up to seven years.

Digital Services

Reach the decision-makers who matter most. Leverage digital campaigns backed by proprietary first-party data, expansive media reach, and an expert team of strategists and creatives who deeply understand your industry and audience—driving measurable growth for your business.