RESEARCH: 2012 Trucking Connectivity Report
Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check their email frequently? This report has your answers to those questions. Each year, our research department conducts and extensive research campaign to help marketers in the trucking and driver recruitment industries tailor their campaigns. And […]
WHITE PAPER: Marketing to the Conversion Lifecycle
New technologies have segmented audiences and rendered the traditional mentality of marketing useless. This is great news for you! By using the sales lifecycle you can target your marketing efforts much more effectively and reach your audience with greater precision. This white paper explains the conversion lifecycle, details what tools you need, and provides examples […]
